A brand guide gives everyone working with your organization a shared set of standards for presenting the brand consistently. Without one, logos get stretched, colors drift, fonts are substituted, messaging changes from one channel to another, and teams waste time searching for the correct files. A clear brand guide reduces that uncertainty by showing what to use, how to use it, and where to find the approved assets. The result is a more consistent and recognizable brand across web, print, social media, advertising, presentations, and other customer touchpoints.
A selection of standout public brand guides.
A brand guide, also called a brand style guide or brand guidelines, is a reference that explains how a brand should look, sound, and be used. It typically documents logo usage, colors, typography, imagery, design elements, and voice or messaging standards, along with the approved files people need to create branded materials. Online brand guidelines make that information accessible from a single URL and can be updated as the brand evolves instead of relying on a static document.
Upload limits can vary by the type of asset, file size, and the area of the platform where the file is being used. BrandWild is designed to organize the core files a brand needs, including logos, fonts, color resources, textures, brand documents, images, video, and other supporting media. If you have an unusually large asset library or special storage requirements, contact us to discuss the best approach.
Start by creating your brand in BrandWild and adding the core elements of your identity, such as your logo, colors, typography, and brand assets. From there, customize the theme, create pages, add the components you need, upload downloadable files, and publish the guide at its shareable URL. Our documentation and tutorials walk through the platform in more detail, and you can contact us if you need additional help.
BrandWild is an online brand guidelines and asset-delivery platform built to make brand standards easier to create, maintain, and share. It brings logos, colors, typography, imagery, messaging, downloadable files, and usage guidance together in a responsive online brand guide that can be shared with a simple URL. Designers can use it to deliver brand identities professionally, while businesses and marketing teams can use it as a central reference for keeping everyday work on-brand.
BrandWild helps you organize, document, present, and distribute your brand assets, but it is not an image or logo editing application. You can customize how your online brand guide looks, define colors and typography, build pages, and control how assets are presented. Changes to the actual source artwork, such as editing a logo, retouching an image, or modifying a video, should be completed in the appropriate design software before uploading the finished asset.
Each published brand guide has its own URL, making it easy to access from a browser and share with the people who need it. Brand owners and managers can also sign in to BrandWild to manage their guides and assets. If a guide is password protected, viewers will need the appropriate access information from the brand owner or designer.
