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File Guide

Vector Files (Print, Large Format, Source Files)

Vector files are used anytime your logo needs to be printed, scaled, or reproduced at high quality. They are resolution‑independent, meaning they can be enlarged infinitely without losing clarity. These are your master production files.

AI .AI — Adobe Illustrator

  • Native Illustrator source file
  • Serves as the master editable file for designers
  • Contains full layers, effects, and editability not preserved in other formats
  • Best for designers, not general use
  • Unlimited resolution
  • Not for web use

PDF .PDF — Vector PDF

  • Viewable on any device without special software
  • Can contain editable vector artwork
  • Ideal for sharing with vendors
  • Not intended for direct web use

EPS .EPS — Encapsulated PostScript

  • Universal vector format supported by most professional design tools
  • Limited support for transparency, layers, and modern effects
  • Unlimited resolution
  • Legacy vector format used in older print workflows
  • Not for web use
  • Larger file size compared to modern formats
  • Rarely required — PDF fully replaces EPS in most contemporary workflows

SVG .SVG — Scalable Vector Graphic

  • Vector format for websites and apps
  • Crisp at any size on any screen
  • Small file size
  • Supports transparency
  • Ideal for responsive logos, icons, and UI
  • Not recommended for print unless approved by a designer

Raster Files (Web, Screens, Digital Use)

Raster files are pixel‑based and used for screens, websites, and digital applications. They cannot be enlarged beyond their original size without losing quality.

JPG .JPG — JPEG

  • Best for photos or complex images
  • Always includes a background
  • Small file size, loads quickly
  • Not ideal for logos requiring transparency
  • Cannot be enlarged beyond 100%

PNG .PNG — Portable Network Graphic

  • Supports transparency
  • Great for logos, icons, and UI elements
  • High color accuracy
  • Larger file size than JPG
  • Cannot be enlarged beyond 100%

WEBP .WEBP — Modern Web Raster

  • Smaller file sizes than PNG/JPG
  • Supports transparency
  • Ideal for high‑performance websites
  • Not supported in some older software
  • Cannot be enlarged beyond 100%

Raster Files (Print & Archival Use)

These raster formats are used for high‑quality print production, photography, and long‑term archival storage. They prioritize fidelity over file size or web performance.

TIFF .TIF / .TIFF — Tagged Image File Format

  • Lossless, high‑resolution raster format
  • Supports CMYK and RGB
  • Supports transparency
  • Ideal for professional print workflows, photography, and archival master images
  • Extremely large file sizes
  • Not intended for web use
  • Used when a vector file is unavailable but maximum quality is required
  • Cannot be enlarged beyond 100%

Brand‑Specific Supporting Files

These files support your brand identity beyond the logo itself. They help designers, developers, and vendors work consistently across platforms.

Color Palettes

  • .ASE — Adobe Swatch Exchange
  • .ACO — Photoshop Color Swatch
  • .CLR — Apple Color Palette

Font Files

  • .TTF — TrueType Font
  • .OTF — OpenType Font
  • .WOFF / .WOFF2 — Web Font Formats (required for websites)

Textures, Patterns & Brand Assets

  • .JPG / .PNG — Raster textures and backgrounds
  • .SVG — Vector icons, patterns, and UI elements

Brand Guidelines

  • .PDF — Primary brand guide
  • .HTML / .MD — Digital brand system files