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What should I include in my brand guide?


A useful brand guide should give people enough direction to represent the brand consistently without having to ask the designer every time. Most guides include approved logo variations and usage rules, brand colors with values for digital and print, typography, imagery or photography direction, and brand voice or messaging guidance. More developed systems may also include logo clear space and minimum sizes, design elements, iconography, video guidance, templates, file-format instructions, and downloadable brand assets. BrandWild is designed so your guide can start with the essentials and expand as the brand grows.

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Frequently Asked Questions

BrandWild is an online brand guidelines and asset-delivery platform built to make brand standards easier to create, maintain, and share. It brings logos, colors, typography, imagery, messaging, downloadable files, and usage guidance together in a responsive online brand guide that can be shared with a simple URL. Designers can use it to deliver brand identities professionally, while businesses and marketing teams can use it as a central reference for keeping everyday work on-brand.

BrandWild gives your brand a centralized online home for guidelines and approved assets. Instead of maintaining separate PDFs, folders, email attachments, and download links, you can organize your logos, colors, fonts, imagery, messaging, and supporting files in one accessible guide. When standards change, you update the online guide rather than redistributing a new document, helping employees, clients, vendors, and creative partners work from the current version of the brand.

Yes. Brand guides created with BrandWild are responsive and designed to work across desktop computers, tablets, and smartphones. That means employees, clients, vendors, and creative partners can reference brand standards and access approved assets wherever they are, without needing a separate mobile version of the guide.

BrandWild offers documentation, tutorials, frequently asked questions, and email support. We recommend starting with the documentation and tutorials for common setup and editing questions. If you still need help, contact us and we’ll be happy to assist with platform questions, troubleshooting, or custom plan inquiries.

Yes. You can create a brand guide yourself if you already have a defined visual identity and understand how your brand elements should be used. BrandWild makes the documentation and delivery side easier by giving you a structured online system for organizing logos, colors, typography, imagery, messaging, and downloadable assets without building a brand website from scratch. If the identity itself still needs to be developed, working with a professional brand designer can help establish the standards before you document them.

BrandWild does not currently include built-in asset usage analytics. If your organization needs custom tracking or has a specific reporting requirement, contact us to discuss what may be possible for your setup.

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Create and Sharing your brand guides Quickly and Easily

BrandWild helps teams prevent off‑brand mistakes by giving everyone a single, reliable place to access your brand assets and guidelines. Built with thoughtful design and real‑world branding experience, it makes communicating your identity simple, consistent, and effortless
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